A bus wrapped with a creative Mercator advertisement could be seen on city streets, offering visitors a unique experience. Upon boarding the bus, passengers were first surprised by the intoxicating smell of fresh coffee spread through the space by a special diffuser. As part of the promotional campaign, hostesses handed out tags with a coupon for a free coffee, which passengers could redeem at the nearest Mercator store.
The campaign delighted passengers with a pleasant surprise and an invitation for coffee, made all the more accessible and appealing by the unique on-the-go experience. Through activations like these, Mercator not only increases awareness of its brand but also provides additional care for its loyal customers.
Gallery from the event
