This time, the Šumi promotional campaign brought a sweet surprise to everyone travelling on a specially branded bus. The entire exterior of the bus was wrapped in the colours of Šumi’s popular sweets, but that was not all – Šumi also created an additional effect with a unique makeover of the LCD screens inside the bus, transforming them into giant bags of sweets. Passengers thus felt as though they were surrounded by sweet treats during the ride.
To make the experience even sweeter, hostesses distributed free sweets during the ride, further brightening the journey and attracting considerable attention. With this innovative promotion, Šumi once again proved that creative approaches can connect a brand with its loyal consumers in a fun and interactive way.
Gallery from the event
